Hello, I'm here to complain again!
I'm tired of the Buzzfeed-ification of what used to be my favorite cooking website: The Kitchn. They post like 15+ posts a day, and I used to read almost all of them. They had delicious-sounding recipes, informative tips, and these great weekly meditation pieces on Sunday mornings that were kind of philosophical about cooking. Sounds like voodoo, but they were great.
Now, we have this stellar content:
Serious Journalism Alert: A Guide to the Flavors of Pop Rocks (actually I kind of want to read this but only ironically you guys)
9 Essential YA Series to Read on the Beach This Summer (what....does this even have to do with food?)
4 Steps to a Pristine Picnic Table (??? please I'm dying to know how to sanitize a picnic table tell me more now)
What Bizarre Thing Should We Spiralize on Facebook Live? (nothing. you should spiralize nothing, and you should stay the heck away from facebook live.)
And like every other article has a number in it:
5 tips for this...27 side dishes for that...7 ways to...a 3 ingredient...4 steps to...[pristine picnic table!]
My other favorite cooking sites (Serious Eats, Food52) have generally managed to save their dignity and avoid the clickbait-y-ness but all of them are falling into Pinterest-ification. All of their front pages are just a matrix of food pictures, which, I can't believe I'm complaining about, but for some reason I hate it. It's overwhelming and confusingly ugly. I need more words!
ALSO: huge pet peeve of reading ANY online article, not limited to food sites: ads in the middle that make me think the article's abruptly over when it's not. It's so distracting and makes me feel like my attention span is even shorter than it is. I get that people need to get paid somehow but...can we just put all the ads at the beginning of an article or something? I would much rather just get them all out of the way at first so that I can seamlessly read. I especially hate it when the interrupting ad is a link to another article on the site. Why are you sabotaging your own content? Now you've ruined my experience of reading your article by trying to interrupt me and have me read something else. Why? Can't I finish reading your own article in peace?
Disclaimer: I know nothing about what drives online clickzz, and there are probably valid reasons for all of these things. (If you know what they are, enlighten me!) I freely admit to sucking the fun out of most things-don't get me started on superhero movies.